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AWS vs Azure vs GCP Pricing Comparison 2026 (PDF, 64 pages)
Independent buyer-side comparison. Benchmarks anonymized from $2.4B+ in reviewed cloud spend. Not affiliated with Amazon Web Services, Microsoft Azure, or Google Cloud.
Download PDF →How to use this document.
This comparison is structured for two readers: the procurement leader who wants the side-by-side rate cards in five minutes, and the cloud architect who needs the full discount-program mechanics. Sections 1 and 7 carry the executive comparison; sections 2-6 carry the service-by-service detail.
What you'll find
- Compute rate-card comparison — on-demand, 1-year, and 3-year committed pricing across EC2, Azure VM, and GCE
- Storage tier comparison — S3 Standard/IA/Glacier vs Azure Blob Hot/Cool/Archive vs GCS Standard/Nearline/Coldline
- Egress pricing tables — full data transfer matrix including inter-region and inter-AZ
- Discount-program structural comparison — EDP vs MACC vs Committed-Spend Contract
- BATNA model templates — build your own Azure or GCP counter-offer with the methodology shown
- Managed database TCO models — Aurora vs Azure SQL vs Cloud SQL/Spanner at three workload profiles
- AI inference pricing — Bedrock vs Azure OpenAI vs Vertex AI per-token comparison
- Appendix — 50+ service rate-card tables and sample multi-cloud counter-offer letter
How to apply it
If you have an AWS EDP renewal within 6-12 months, this is the right window. Build the Azure or GCP counterposition using the BATNA framework in section 8, validate it against the rate-card comparisons, then present it to your AWS account team 90 days before the renewal expiry. The framework is designed to be self-applied.
If you would like a second-opinion review of your counter-offer before presenting it to AWS, we offer one-hour strategy calls at no charge for in-flight enterprise negotiations. Contact us with your renewal date and current commitment range and we will respond within one business day.
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