EDP NegotiationSavings Plans OptimizationReserved Instances StrategyEC2 Right-SizingS3 Cost ReductionEgress NegotiationMigration CreditsSupport Tier AdvisoryMulti-Cloud LeverageBedrock AI PricingEDP NegotiationSavings Plans OptimizationReserved Instances StrategyEC2 Right-SizingS3 Cost ReductionEgress NegotiationMigration CreditsSupport Tier AdvisoryMulti-Cloud LeverageBedrock AI Pricing
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AWS Migration Incentives Guide 2026 (PDF, 48 pages)

Independent buyer-side methodology. Benchmarks anonymized from $2.4B+ in reviewed AWS spend across dozens of >$5M migrations. Not affiliated with Amazon Web Services.

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What's inside

How to use this document.

This guide is built for two readers: the migration sponsor who needs to know how much AWS will actually fund before approving the program, and the procurement or FinOps lead who is constructing the credit request. The first twelve pages stand alone for executives; the remainder is operational.

What you'll find

  • MAP credit math — how to calculate the maximum credit your workload qualifies for
  • Stacking framework — combining MAP, PIE, partner funding, and EDP credits without leaving money on the table
  • Specialized credit programs — VMware Cloud on AWS, mainframe, SAP, database modernization, AI/ML
  • Account team escalation script — how to move from the first offer to the actual ceiling
  • Credit-EDP interaction model — ensure migration credits do not erode your EDP discount tier
  • Partner selection criteria — choosing a partner that maximizes credit eligibility
  • MAP 2.0 changes — what shifted in the 2025 program update and how to navigate the new structure
  • Appendix A — sample credit-request memo on a real $7M annual workload migration
  • Appendix B — benchmark credit percentages by workload size, region, and complexity

How to apply it

If you are 3-9 months from a migration kickoff, this is the optimal window. Build the credit-request memo using the section 9 framework, validate eligibility against the appendix benchmarks, and present the request to your AWS account team before signing the migration commitment. The framework is designed to be self-applied.

If you would like a second-opinion review of your credit request before submission, we offer one-hour strategy calls at no charge for in-flight migration negotiations. Contact us with your migration timeline and target workload spend and we will respond within one business day.

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