AWS Cost Optimization / AWS Negotiations

Cloud Procurement Best Practices for AWS

Cloud Procurement Best Practices for AWS

Cloud Procurement Best Practices for AWS

Managing large-scale AWS contracts requires a disciplined approach. AWS Enterprise Discount Programs (EDP) and related pricing commitments offer significant savings, but only when the organization carefully aligns its usage forecasts and contract terms.

This article provides actionable guidance on negotiating EDP deals and optimizing other purchasing options (Reserved Instances, Savings Plans, spot instances) while enforcing usage governance.

We include practical examples, pricing illustrations, and risk-mitigation tactics relevant for CIOs, procurement leaders, and SAM managers overseeing $ 1 M+ AWS budgets.

AWS EDP Negotiation Strategies

Large AWS customers can negotiate an Enterprise Discount Program (EDP) or Private Pricing Agreement (PPA) for deep discounts in exchange for multi-year spending commitments. Typically, qualifying organizations have around $1–2M or more in annual AWS usage.

Key steps include:

  • Forecast and Consolidate Spend: With input from engineering and finance, build a multi-year usage forecast. Consolidate AWS usage across business units or subsidiaries to raise your total committed spend. A higher commitment pushes you into deeper discount tiers.
  • Set Commitment Thresholds Carefully: Commit slightly below projected demand to avoid paying for unused capacity. AWS charges you the full committed amount regardless of actual use, and underconsumption earns no rollover credit. Conversely, any usage above the commit is billed at the discounted rate but does not count toward future commitments.
  • Negotiate Aggressively: Start by requesting high discounts (e.g., 20–25% off list price for a seven-figure spend) and let AWS counter. Use reserved capacity (RIs and Savings Plans) as leverage: You could always capture similar savings on your own if EDP terms aren’t generous. Identify your top-spend services (EC2, S3, data transfer, etc.) and ask for extra concessions beyond the baseline EDP rate.
  • Unlock Volume Tiers: AWS EDP discounts rise with larger commitments. If you’re near a spending threshold that boosts discounts, consider modestly increasing the commitment to unlock it. Avoid overshooting for marginal gains; negotiate term extensions or “blend-and-extend” deals to reduce annual costs. (For example, Snap Inc. extended its commitment from 5 years/$1B to 6 years/$1.1B, lowering its effective annual spend.)
  • Include Support and Services: EDP deals often require Enterprise Support (tiered 3–10% of AWS spend). Treat support costs as negotiable: ask for fee discounts, caps, or credits. For instance, a $5M/year AWS contract normally incurs about $250K in support fees – negotiate to cap that or secure additional services (training, credits). Also, consider counting AWS Marketplace purchases (within the program’s allowance) toward your EDP total.
  • Leverage Alternatives & Timing: You evaluate other cloud providers to maintain negotiation leverage. Engage stakeholders (finance, IT, procurement) early and be prepared to walk away if terms don’t align with your needs. Time negotiations should be near the quarter-end or before budget cycles to pressure AWS to make the best possible deal.

Example Scenario: A software company with $1M/month AWS spend forecasts 20% annual growth and consolidates all dev/test and production accounts under one EDP.

It secured a double-digit discount by committing $36M over three years. The team also negotiated a 50% cap on support fees above the commit, ensuring Enterprise Support charges didn’t erode the savings.

Reserved Instances & Savings Plans Procurement

In addition to EDP, Reserved Instances (RIs) and Savings Plans (SPs) are critical tools for reducing compute costs:

  • Reserved Instances (RIs): Purchase 1- or 3-year reservations for specific EC2 instance types (or RDS, ElastiCache, etc.) to save 30–75% versus on-demand pricing. All-upfront payment yields the steepest discount (e.g., ~63% off a Linux EC2 rate for a 3-year all-upfront RI). Partial- or No-Upfront options save less but reduce initial capital outlay. Limit No-Upfront RIs (keep them under ~60% of your RI portfolio) because if AWS lowers prices, those commitments can’t be sold easily.
  • Standard vs. Convertible RIs: Use Standard RIs for steady, predictable workloads (they provide the deepest discount and can be resold if unused). Use Convertible RIs (slightly smaller discount, ~54%) for flexibility: you can change instance family, OS, or tenancy mid-term, though these cannot be resold. A common strategy is to allocate around 30–50% of your RI purchases as Convertibles to cover evolving needs.
  • Savings Plans (SPs): Commit to a $/hour spend on computing for 1 or 3 years to get up to ~72% off on-demand. Compute Savings Plans apply broadly across EC2 instances, Fargate, and Lambda, automatically covering your highest-cost usage first (reducing management overhead). Use SPs for workloads with variable instance types or that run in multiple accounts and complement them with RIs for any remaining base capacity.
  • Spot Instances: Leverage spare EC2 capacity at deep discounts (~90% off) for stateless or fault-tolerant workloads (batch jobs, CI/CD, big data). Ensure applications handle interruptions (e.g., by checkpointing or scaling out).
  • Continuous Monitoring: Regularly analyze RI/SP utilization with tools like AWS Cost Explorer or FinOps platforms. Adjust your commitment mix as needed: for example, if an instance family is phased out, sell or exchange those RIs. Rightsize or terminate idle instances so your reserved capacity matches active usage and no savings go unused.
OptionCommitmentDiscount (vs On-Demand)Key Characteristics
On-DemandNone0%Maximum flexibility; baseline pay-as-you-go.
Savings Plan (Compute)Hourly spend (1–3 yr)~50–72%Broad coverage (EC2/Fargate/Lambda); auto-applied.
Reserved Instance (Standard)Specific instance/region (1–3 yr)~40–75%Highest discount for fixed needs; exchangeable/resellable.
Reserved Instance (Convertible)Specific instance/region (1–3 yr)~40–54%More flexible to change type; no resale.
Spot InstanceFleeting spare capacity~90%Very low cost; can be reclaimed by AWS.
AWS EDP/PPAHigh multi-year spend~6–20%Flat discount across all AWS services; commit needed.

Ranges depend on the term, upfront payment, and instance family (Linux vs. Windows).

Usage Governance and Cost Controls

Strong governance ensures that committed spending yields actual savings:

  • Centralized Ownership: Assign procurement or IT finance teams to review and approve AWS Marketplace purchases (using dedicated IAM roles). Avoid scenarios where individual engineers accept marketplace offers without oversight. Consider using a private AWS Marketplace catalogue of approved products so teams can self-serve only vetted software.
  • Tagging & Chargeback: Enforce comprehensive tagging (project, environment, cost centre) and use AWS Cost Explorer to allocate spend by tag. Provide regular showback or chargeback reports to business units to make each team accountable for its cloud costs.
  • Budgets & Alerts: Set up AWS Budgets for each account or project. Configure alerts on spending thresholds or unusual spikes. For example, trigger a review if costs exceed the forecast by 10% in any quarter.
  • Rightsizing & Automation: Use AWS Trusted Advisor or third-party tools to find idle or underutilized resources. Automate shutdown of development environments during off-hours. These controls prevent waste and ensure your RI/SP commitments are fully utilized.
  • Procurement Pipeline: Maintain a pipeline of upcoming software and cloud purchases. Engage AWS and vendors early to align on product availability. For example, one large enterprise reduced its software procurement cycle from 60 days to just minutes by adopting a private AWS Marketplace and a unified billing process. Early planning also allows AWS to onboard needed third-party solutions.
  • Cost Management Tools: Leverage AWS native tools (Cost Explorer, AWS Budgets, Cost Anomaly Detection) or specialized FinOps platforms to correlate cloud spending with business metrics. Visibility into cost drivers and anomalies helps guide timely optimization.
  • Continuous Review: Hold regular FinOps reviews (e.g., monthly) with finance, engineering, and procurement teams. Reconcile actual usage against forecast, adjust RI/SP purchases, and update budgets so commitments stay aligned with operations.

Scenario: A healthcare provider found that 20% of its Reserved Instance spend did not match active workloads. It reclaimed those costs as savings by shifting that portion to a Savings Plan and scheduling automated shutdowns of idle servers.

Risk Mitigation Tactics

Contract deals are locked in up-front, so build flexibility:

  • Limit Overcommitment: Treat AWS’s initial commit ask as an upper bound, not a requirement. Many experts suggest committing no more than ~50–60% of forecasted usage. This avoids paying for unused capacity if demand falls short.
  • Adaptive Reservations: Use Convertible RIs or phased EDP targets to allow course corrections. If new projects or regions emerge, you can add capacity rather than being stuck with obsolete ones. Negotiate annual review points or amendments to adjust commitments without heavy penalties.
  • Budget Buffers: Include a contingency (e.g., 5–10% of spend) in your budget for unexpected needs. Negotiate contract terms that permit annual commitment adjustments to match business cycles or market changes.
  • Account Segmentation: Organize workloads in separate AWS accounts (within an Organization) by project or risk level. If a project winds down, you can decommission that account without affecting the overall enterprise deal.
  • Value-Add Negotiation: Push for extras beyond pricing. Request AWS credits, free professional services hours, training, or stronger SLAs as part of the deal. Aim to cap or carve out support fees from the committed spend to prevent them from eroding your discounts.

Recommendations

  • Collaborate on Forecasting: Align finance, engineering, and procurement on a detailed 3–5 year AWS usage and budget plan.
  • Consolidate and Commit Wisely: Roll up all AWS accounts into one EDP/PPA. Commit to a spending level under your forecasted usage to maximize discounts without overpaying.
  • Leverage Discount Levers: Use EDP in tandem with Reserved Instances, Savings Plans, and Spot. Push AWS for the deepest discounts and negotiate Enterprise Support fees as part of the overall package.
  • Implement FinOps Controls: Enforce tagging, budget alerts, and automated rightsizing. Review spending regularly and adjust reservations or commitments promptly.
  • Streamline Procurement: Empower procurement teams to manage AWS Marketplace purchases (using private catalogues) and plan purchases ahead of renewals.
  • Ensure Contract Flexibility: Include options to adjust commitments if business needs change. Cap or offset support fees and seek additional services or credits to increase value.

By aligning thorough usage forecasting with aggressive negotiation and vigilant cost governance, CIOs and procurement leaders can secure favourable AWS contracts and maintain control over large cloud budgets.

Author

  • Fredrik Filipsson

    Fredrik Filipsson brings two decades of Oracle license management experience, including a nine-year tenure at Oracle and 11 years in Oracle license consulting. His expertise extends across leading IT corporations like IBM, enriching his profile with a broad spectrum of software and cloud projects. Filipsson's proficiency encompasses IBM, SAP, Microsoft, and Salesforce platforms, alongside significant involvement in Microsoft Copilot and AI initiatives, improving organizational efficiency.

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